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生成时间: 2026-02-23 19:46 | 类型: 文章
原文链接: https://www.news.aakashg.com/p/an-advanced-guide-to-impact-sizing?utm_source=substack&utm_medium=email
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【网页内容】 An Advanced Guide to Impact Sizing - by Aakash Gupta Product Growth Subscribe Sign in An Advanced Guide to Impact Sizing One of the hardest parts of PM Aakash Gupta May 07, 2023 ∙ Paid 78 10 7 Share It’s mind-blowing that people still estimate the impact of a feature using something like high/medium/low (for an established product). I used to do it, too, 15 years ago. Now the Baseline But, nowadays, the gold standard is actually estimating the impact of a feature. Most high-performing product teams estimate the impact of a feature to their OKRs (eg, engagement metrics). And the advanced one’s also estimate the impact of a feature to their output metrics like revenue and profit. This helps you truly prioritize the features that are going to change the trajectory of your business. Aside from the obvious benefits of helping your career due to higher impact, this also sets you up well to impress in product reviews . You can create an amazing presentation for your roadmap that looks something like this . The trouble is - impact sizing is super hard. As one public company senior PM said: It’s always rough . I’ve rarely seen someone do it in a really scientific way. How can you do it better? So, the question is: how can you size better ? It’s one thing to do the hand-wavy PM thing and say, “I’ll estimate a 10% adoption of this feature.” But that’s only going to get you so far. Your impact will be much less predictable. And rigorous product leaders, engineering and analytics counterparts will question your decision-making. It’s much better to have data-driven reasoning behind your product sizing: Based on the actual number of users estimated to see the feature With a high confidence estimate of adoption and engagement impact And appropriate assumptions to understand the top & bottom-line impact So, you go to Google and GPT-4 for help. There’s No Content Google and GPT-4 fail on this type of content. If you G